Company
Information 企業情報

Greetings

left:President & CEO, Shuji Miyamoto right:By Yoshiro Miyamoto, Founder of GINBIS CO., LTD.

Ginbis was founded in 1930 as a small confectionery manufacturer in Kinshicho. Since then, with a spirit of independence and self-respect, we have actively contributed to society and engaged in a wide range of international activities. We have continued our long history, producing many hit products and working hard to develop the confectionery industry. Our desire to continue making confectionery despite the devastating damage caused by World War II and the repeated waves of drastic changes in the economic environment has not changed at all since our founding. That is our corporate philosophy: "Dreams in confectionery!" It goes without saying that food is essential to people, but we believe that confectionery is a symbol of a rich life that delights, heals, and cheers people up. We want to deliver dreams to people through confectionery. We want to contribute to world peace through confectionery. Such a desire supports the management of Ginbis. Globalization is progressing more and more in earnest in modern times. We want everyone, not just in Japan but all over the world, to eat delicious confectionery. We want to deliver dreams. In order to continue to realize that desire, we still create confectionery with the utmost sincerity. We strive to create and popularize products that are accepted worldwide, and we intend to continue to maintain a management stance that stays ahead of the times.

President & CEO, Shuji Miyamoto

Management Philosophy

We are dreaming of sweets!

"Contribute to world peace through sweets"

Management Policy

Three I's:

Ginbis has established the management policy of "Three I's" to deliver delicious sweets to people all over the world with the utmost sincerity.

01
International
02
Independent
03
Instructive
  • 01 International

    One of Ginbis's goals is to create an "international brand" of valuable products that we are proud of. To achieve this, we always take an international perspective and pursue quality that is recognized worldwide.

  • 02 Independent

    Ginbis will continue to create original products with original ideas and outstanding technology. To achieve this, we will not simply follow trends, but will resolutely aim to create unrivaled sweets.

  • 03 Educational Instructive

    Ginbis aims to contribute to society through sweets by adding additional value such as educational and intellectual properties, communication properties, and entertainment properties, rather than limiting the existence of sweets to food.

The "Three I’s" of Tabekko Doubutsu

01 International Available in over 25 countries and regions worldwide
02 Independent 46 different biscuit shapes with a plain-baked finish—an unprecedented approach globally
03 Animal names are written in English, allowing children to learn words while having fun

Company Overview

  • Company name:
    Ginbis Co., Ltd.
  • English name:
    GINBIS CO.,LTD.
  • Location:
    Head office 3-23-3 Nihonbashi-Hamacho, Chuo-ku, Tokyo
  • Date of establishment:
    May 5, 1930
  • Capital:
    50 million yen
  • Representative:
    President and CEO Miyamoto Shuji
  • Affiliated organizations:
    Japan Biscuit Association / Japan Chocolate and Cocoa Association / Japan Snack and Cereal Foods Association / National Supermarket Association / National Federation of National Living Industries and Consumer Organizations / All Japan Confectionery Industry Cooperative Association / All Japan Confectionery Association (ANKA) / National Federation of Confectionery Wholesalers / All Japan Confectionery Exporters Cooperative Association / All Japan Confectionery Export Promotion Council / Japan External Trade Organization (JETRO) / Tokyo Chamber of Commerce and Industry / The Association for the Promotion of International Trade, Japan, and others
  • Affiliated companies:
    Ginbis Shoji Co., Ltd. / Jiseikai Rehabilitation Offender Corporation / Ginbis Four Seas Foods (Shantou) Co., Ltd.
  • Banks:
    Sumitomo Mitsui Banking Corporation, Joyo Bank, Mitsubishi UFJ Bank, Japan Finance Corporation, Shoko Chukin Bank
  • Business:
    Manufacturing and sales of biscuits, cookies, crackers, chocolates, snacks, etc., overseas business development

History

1930

5 In Kinshicho, Sumida Ward (formerly Honjo-ku)Miyamoto ConfectioneryFounded

1933

7 Established sales office in Taihei-cho, the same ward, and established factory; began manufacturing and wholesaling Japanese and Western confectionery

1945

3 The sales office and factory were destroyed by fire during the war, but were restored in May of the same year and the confectionery factory began operations.

9 Opened a sales office in Ginza 1-chome, Chuo-ku, and changed its name to "Ginza Bakery" and opened the Ginza restaurant at the same time.

1947

10 The factory specializing in the production of rationed dry bread and biscuits was opened in Sarue-cho, Koto-ku as a designated factory by the Ministry of Agriculture and Forestry.

1948

7 The company was incorporated under the name "Ginza Bakery Co., Ltd."

1952

5 "Ginbisco" won the Honorary Grand Prize at the 12th National Confectionery Expo (Akita)

1963

7 Installed the second band oven at the head office Fukagawa factory.

9 Increased capital to 50,000,000 yen

1965

4 "Butter Shiruko" won the Honorary President's Award at the 16th National Confectionery Expo (Yokohama)

1968

1 We installed band ovens and manufacturing equipment from Huslag (Netherlands). New Koga Factory was completed and started operation.

10 "Asparagus Biscuits" released

1969

3 Head office relocated to current location in Nihonbashi, Chuo-ku

"47 Animal Ronin"sale

1974

3 Constructed head office building (Ginbis Building) in Nihonbashi-Hamacho, Chuo-ku

4 Changed the name to Ginbis Co., Ltd.

1975

9 "Asparagus Biscuits" won the Gold Award at the 14th Monde Selection

1977

Monde Selection Gold Award "Sukusuku" Silver Award "Morimori"

1978

10 "Tabekko Dobutsu Butter Flavor" released

1978

Monde Selection Gold Award: "Shiruko Stick" and "Soft Raisin" Silver Award: "Hudson Cookie" and "Sesame Stick"

1979

9 "Tabekko Dobutsu Butter Flavor" won the Gold Award at the 18th Monde Selection

  • Sarue Factory
  • Ginza Bakery Co., Ltd. Signboard
1980

9 Introduced an automatically controlled band oven equipment from Baker Perkins (UK) and also introduced a fully automated packaging line.

1981

Monde Selection Gold Award "Sports School" Silver Award "Donuts"

1982

Monde Selection Gold Award for "Animal 47 Ronin" and "Sweet Animal"

1984

Monde Selection Gold Award "Animal Cookies (Chocolate Flavor)"

1987

2 Technical partnership with Hong Kong's largest confectionery manufacturer, Garden Company

9 26th Monde Selection Special Gold Award (Highest Gold Award) "An Sable" Gold Award "Heart Cookies" Awards

1988

10 Business partnership with Italy's largest biscuit manufacturer, Click

1989

4 Introducing robots to packaging and transportation lines

7 "Donut Butter Flavor, Chocolate Flavor, World History" won the highest gold medal at the 28th Monde Selection

1991

Monde Selection Gold Award "Baby Light"

1992

Monde Selection Gold Award "Egg Bread (Pumpkin)"

1993

10 Establishment of the new Koga 3rd Factory and renewal of packaging equipment at the same time

Monde Selection Gold Award: "Hokkaido Milk Biscuits" and "Hokkaido Butter Crackers"

1994

6 Ginbis (Hong Kong) local subsidiary established

8 The latest band oven is installed at the Koga Factory.

Monde Selection Special Gold Award "Kutsurogi no Mori Cracker"

1996

Monde Selection Special Gold Award "Marine World (Assortment)"

1998

6 Established and started operation of Ginbis Shantou Factory (a separate joint venture company) in Shantou, China.

Monde Selection Gold Award "Tabekko Dobutsus (Milk Flavor)"

  • 1980 Catalog
  • 1982 "Animal 47 Warriors" Monde Selection Gold Award Winner
2001

6 "Super Biscuit French Butter Flavor" and "Mini Tabekko Dobutsu Maple Butter Flavor" won the highest gold award at the 40th Monde Selection

9 Nielsen's (Denmark) chocolate enrobing line No. 1 is installed at the Furukawa No. 3 Factory.

9 "Tabekko Dobutsu Chocolate Biscuits" launched

2002

4 Chocolate enrobing line No. 2 introduced

6 "Tabekko Dobutsu Chocolate Biscuits" won the Gold Award and "Tabekko BABY" won the Grand Gold Award at the 41st Monde Selection.

2003

3 Launch of "Tabekko BABY," the first food product in Japan to use slider packaging

5 Impregnation line No. 1 installed.

6 "TOMPA" and "SOFOO" won gold medals at the 42nd Monde Selection

11 New product made using impregnation method "Chocolate stain corn" and "Stain Chocolate Biscuits" released

2004

5 Impregnation line No. 2 introduced

6 "Shimi Choco Corn" and "Stained Chocolate Biscuit" won the gold medal at the 43rd Monde Selection

2005

6 "Tabekko Chocolate Biscuit" won the gold medal at the 44th Monde Selection

2006

6 "Non-fried baked edamame snack" won the gold medal at the 45th Monde Selection

2007

6 "Mini Tabekko Dobutsu Maple Butter Flavor" won the highest gold award at the 46th Monde Selection
"Tabekko Dobutsu Strawberry Chocolate Biscuits", "Tabekko Dobutsu Maple & Chocolate" and "Non-fried Grilled Corn Snack" won gold awards

"Tabekko Suizokukan" for sale (chocolate biscuits)

2008

3 Koga Factory obtained ISO9001 certification

6 "Asparagus Biscuits" and "Tabekko Dobutsus (Butter Flavor)" won gold medals at the 47th Monde Selection.Silver Award: "Tabekko Suizokukan" and "Stained Chocolate Corn"

2009

Koalas make an appearance again in "Tabekko Dobutsu Sparkling Milk Flavor"

  • 2004: "Shimi Choco Corn" and "Shimi Choco Biscuit" won the Monde Selection Gold Award
  • 2007: "Tabekko Aquarium" released
2010

5 Exhibited at the Japan Industry Pavilion at the Shanghai World Expo.

"Mini Asparagus Sable" won the Gold Award at the 49th Monde Selection.

2013

2 "BIG BAR Z" launched

9 "Ginza @ Rusk" (now GINZA RUSK) launched

11 "Ginbis Tabekko Dobutsu Land" opens for a limited time at Tokyo Station Ichibangai "Tokyo Okashi Land"

2014

6 "Tabekko Dobutsu Butter Flavor" won the Gold Award at the 53rd Monde Selection.

2015

11 Ginbis Tabekko Dobutsu Land opens for a second time at Tokyo Station Ichibangai's Tokyo Okashi Land

11 "Tabekko Dobutsus" won the Long-Seller Award at the Japan Food Journal's Food Hit Awards.

2017

7 Koga Factory obtains FSSC22000 certification (and subsequently cancels ISO9001 certification)

2018

12 "Tabbeko Dobutsu DayⓇ" (5/5) and "Asparagus Biscuit DayⓇ" have been officially registered by the Japan Anniversary Association.

2019

9 "White Turtle Dobutsul" released

10 Capsule toys (Tabekko Dobutsu Figures vol.1, vol.2) released

  • 2010: Exhibited at the Japan Industry Pavilion at the Shanghai Expo
  • 2010: Monde Selection Trophy
2020

12 "Tabekko Dobutsu" POP UP SHOP is being held and is touring the country

2022

6 Received the "Special Selection Committee Award" (Tabekko Dobutsu) at the Japan Character Awards

7 "Tabekko Dobutsu Cafe Stand" opens in Omotesando

7 "Tabekko Suizokukan in Aqua World Oarai" to be held

11 "Tabekko Dobutsu Stand" opens in Omotesando

2023

3 "Tabekko Dobutsu LAND" to be held at Gallery AaMo in Tokyo Dome City

6 "Asparagus 135g" and "Stained Chocolate Corn Whole Wheat Flour 70g" won the Gold Award for Excellent Quality at the 49th Monde Selection

7 "Tabekko Dobutsu LAND" to be held at ASOBUILD in Yokohama

9 Official EC site "Ginbis Market" opens

11 "Tabekko Dobutsu" ranked 24th in Nikkei Trendy's "Top 30 Hit Products of 2023"

2024

3 The official puzzle game app "Tabekko Dobutsu Time" has been released

7 "Tabekko Dobutsu LAND" to be held at ASOBUILD in Yokohama

9 The kids' unit 'Tabekko Kids' releases their debut single "Tsubuudo Kobbeta".

2025: The movie 'Tabekko Dobutsu: THE MOVIE'
is scheduled to be released.

  • Tabekko Doubutsu LAND – Tokyo Dome City
  • Nikkei Trendy's "Top 30 Hit Products of 2023"

Business location

Head office location

3-23-3 Nihonbashi Hamacho, Chuo-ku, Tokyo 103-0007
TEL 03 (3664) 0331 (main)
FAX 03 (3664) 0336

Head office access map

5 minute walk from Hamacho Station on the Toei Shinjuku Line
10 minute walk from Ningyocho Station on the Hibiya Line
6 minute walk from Suitengumae Station on the Hanzomon Line

Branches, sales offices and factory locations

  • Tokyo branch
    3-23-3 Nihonbashi Hamacho, Chuo-ku, Tokyo
  • Osaka branch
    101, 16-21 Mizuhashi 2-chome, Higashiosaka, Osaka 578-0921
  • Hokkaido Sales Office
    4F-5, Kita 4-Jo Building, 1-28, Kita 4-jo Nishi 12-chome, Chuo-ku, Sapporo, Hokkaido, 060-0004, Japan
  • Tohoku Sales Office
    6-97-3-2 Minami, Wakabayashi-ku, Sendai-shi, Miyagi-ken, 984-0031
  • Koga Sales Office
    2 Okazato, Koga City, Ibaraki Prefecture 306-0206
  • Shonan sales office
    255-0005 408-6 Nishikoiso, Oiso-cho, Naka-gun, Kanagawa Prefecture
  • Nagoya Sales Office
    101 Aihou Building, 5-404-1 Nakaodai, Nishi-ku, Nagoya-shi, Aichi-ken, 452-0822
  • Hiroshima Sales Office
    Room 405, Value Building Kannon, 3-2-23 Minami-Kannon, Nishi-ku, Hiroshima, Hiroshima, 733-0035, Japan
  • Fukuoka Sales Office
    102 Hakataekimae Fujii Building, 3-10-24 Hakataekimae, Hakata-ku, Fukuoka-shi, Fukuoka-ken, 812-0011
  • Koga Factory
    2 Okazato, Koga-shi, Ibaraki-ken, 306-0206
    TEL: 0280 (98) 1853 (Main)
    FAX: 0280 (98) 2308

Access Map to Koga Factory

Get off at Koga Station on the JR Utsunomiya Line (Tohoku Main Line) Approx. 15 minutes by bus Approx.
40 minutes by car from Kuki IC on the Tohoku Expressway

Overseas Bases:

Ginbis Four Seas Foods (Shantou) Co., Ltd.

  • Shantou Factory
    China 515021 Jinsheng 1st Road, Shengping Industrial District, Daxu Road, Shantou, Guangdong Province, China
    TEL (86) 754-82541380
    FAX (86) 754-82541943
    Website:http://www.ginbis.net.cn
    E-mail:service@ginbis.com.cn

Affiliated Company:

Ginbis Trading Co., Ltd.

  • Head Office
    408-6 Nishikoiso, Oiso-cho, Naka-gun, Kanagawa Prefecture 255-0005
    Tel 0463 (61) 1701
    Fax 04 63 (61) 7688
  • Tokyo Branch
    3-23-3 Nihonbashi-Hamacho, Chuo-ku, Tokyo 103-0007
    Tel: 03 (3664) 0379
    Fax: 03 (3527) 3170