Ginbis's
Initiatives
ギンビスの取り組み
Product Initiatives
Commitment to baked goods
Commitment to baked goods
Ginbis has been committed to "baked products" since its founding. In particular, it aims to be the best in Japan for unglazed hard biscuits. When it comes to "deep baking," products cannot be produced unless all elements, such as the state of the dough, temperature control, and baking time, are perfectly balanced. Ginbis has inherited the masterful techniques that traditional craftsmen have cultivated over a long history, and has honed its baking techniques to the perfect degree. Taking advantage of this baking technique, non-fried snacks that are finished without frying in oil are also popular products unique to Ginbis. In addition, we are working on developing other original products. The "Shimi Choco (Chocolate Soaked Corn Puff)" used in Shimi Choco Corn is a manufacturing method that Ginbis adopted ahead of other companies in Japan, and the Koga factory is equipped with one of the largest impregnation plants in Japan. Ginbis's efforts are not just about technology. Based on the philosophy of "We are dreaming of sweets!", we are particular about the shape of our snacks so that they are delicious and enjoyable to eat. Each of our products, such as Asparagus Biscuits, Tabekko Dobutsu, and Shimi Choco Corn, has a specially designed shape that makes them easy for customers to pick up and pleasing to the eye.
Quality Control
Quality Control
Ginbis is proud of its long-established confectionery manufacturer, and is committed to a high level of quality control, based on the philosophy of founder Yoshiro Miyamoto that "quality is the lifeblood of sales." The Koga Factory obtained ISO9001 certification in March 2008, and FSSC22000 certification in July 2017 (with FSSC22000 certification, the ISO9001 certification was lifted). We continue to improve our on-site quality control on a daily basis. We will continue to make daily improvements as a confectionery manufacturer that customers can trust.
Allergy Prevention Measures
Allergy Prevention Measures
All products are egg-free
At Ginbis, we are of course taking great care of our factory facilities and ensuring that our employees are aware of quality control, but we are also working to ensure that our customers can eat our products with peace of mind. One of these efforts is our approach to allergies. All Ginbis products are egg-free. We make safe and delicious sweets without using eggs in any of our products, because we want customers who cannot eat eggs to be able to eat them with peace of mind.
Health Foods
Health Foods
Ginbis is committed to developing products that are not only delicious, but also take into consideration nutritional balance and health management. The following are functional foods that can help children supplement with a nutrient (calcium) that they tend to lack.
TABEKKO BABY
-
Health Functional Food /
Nutritional Functional Food (Calcium) - Oligosaccharides
- DHA
TABEKKO DOUBUTSU BABY
4REN
-
Health Functional Food /
Nutritional Functional Food (Calcium) - Oligosaccharides
- DHA
TABEKKO DOUBUTSU BABY
OYASAI BISCUITS 4 REN
-
Health Functional Food /
Nutritional Functional Food (Calcium) - Oligosaccharides
- DHA
- Lactic Acid Bacteria
TABEKKO DOUBUTSU
VEGETABLE
-
Health Functional Food /
Nutritional Functional Food (Calcium)
Sustainability Initiatives
At Ginbis, our management policy is to be "International" and "Independent"(Uniqueness)" "Instructive" and "Three I's" have been embodied in various ways, such as through the creation of products and services. Based on our management philosophy of "Contributing to world peace through sweets," we aim to deliver dreams to our customers and contribute to world peace through sweets.
[Major Initiatives]
1. Making learning accessible
We write the names of animals in English on our affordable biscuits, and use educational content on the packaging to create opportunities to learn English and contribute to parent-child communication. We are also actively involved in initiatives to connect with the next generation, such as cooperating with parent-child events and accepting career interviews with students.
2. Responsible production and consumption
We donate products that cannot be sold in stores due to their "sell-by date" even though they still have a shelf life, to people in financial difficulty or who need food, in order to support meals and reduce food waste. As for the disposal of food residues, we provide waste such as defective products generated during the biscuit manufacturing process to companies that turn them into animal feed.
3. Environment
We are also working to reduce plastic waste, make effective use of paper resources, and reduce power consumption.
Regarding the plastics used in the wrapping paper discharged from the factory, Showlex for removing fabric is generated when adjusting the packaging machine, so we outsource the collection, transportation, and processing to a company that can turn these into 100% solid fuel (RPF) to reduce waste plastic. As for paper resources, we have asked a recycling company to collect and process the cardboard used when delivering raw materials and supplies so that all of it can be recycled. In addition, we have switched the electricity for the factory lighting to LED since 2014, and will install solar panels at the Koga factory in 2022, in an effort to reduce electricity consumption.
Ginbis's social contribution activities
Jiseikai Rehabilitation and Offender Rehabilitation Corporation
-
Participation in Social Initiatives
Scenes from our participation in leaflet sampling for the Bright Society Movement promoted by the Ministry of Justice. -
A ceremony to honor the staff of rehabilitation protection facilities and cooperating companies.
Under the slogan "We are dreams of Sweets!", Ginbis is committed to various social contribution activities, hoping to be a company that can give dreams to society. One of these activities is the Jiseikai Rehabilitation and Protection Corporation. Jiseikai is a foundation established in 1952 with the aim of supporting the social reintegration of young people, and initially started out by operating a rehabilitation facility. It was established by Sumiko Miyamoto, one of the founders of Ginbis, who herself acted as a foster mother to the residents and did her best to help them get back on their feet. As a result, some of them paved the way for the Self-Defense Forces or self-employed. In addition, some of them became excellent executives at the Ginbis Koga factory. Unfortunately, in 1963, the loss of the attached workshop forced the company to temporarily suspend activities, but it later resumed as the Liaison Support and Protection Association, which aims to provide support to the Rehabilitation and Protection Association. With the enforcement of the Offender's Rehabilitation Services Act in 1996, it was approved as an offenders rehabilitation corporation, and continues to carry out its activities to this day, based on the original principles of its founding, including providing subsidies for the costs of operating and maintaining offenders rehabilitation facilities, subsidies to related institutions and organizations, and awarding honors to staff at offenders rehabilitation facilities.
Sponsorship of "Oshigoto Yearbook"
-
Oshigoto Yearbook 2024 -
Oshigoto Yearbook 2024
Oshigoto Yearbook is an educational career guidance material sponsored by companies and organizations and distributed to all elementary and junior high schools, as well as educational boards across Japan. It is actively used as a classroom resource.
In the 2024 edition, our feature titled "What is the history behind beloved snacks?" appears on pages 106 and 107.
New Initiatives
Event
[Tabekko Dobutsu LAND]
An indoor real-life event where you can experience the world of Tabekko Dobutsu(Animal-shaped biscuits). It was held at Tokyo Dome City Gallery AaMo in 2023, and at Yokohama ASOBUILD in 2023 and 2024, attracting a total of 25 million people over three events. It was a special space where you could fully enjoy Tabekko Dobutsu, with content that parents and children could enjoy together, such as a venue-exclusive concept cafe, digital attractions, and photo spots, as well as greetings and runways where you can interact with characters.
Photos: Tokyo Dome City Gallery AaMo 2023 / Yokohama ASOBUILD 2023 / Yokohama ASOBUILD 2024
[Tabekko Suizokukan meets in aquarium]
An event where Tabekko Suizokukan from the Tabekko Dobutsu series collaborates with an aquarium! The event was held at Aqua World Oarai, Yokohama Hakkeijima Sea Paradise, Sendai Uminomori Aquarium, and AOAO SAPPORO. There were many activities that both children and adults could enjoy, such as stamp rallies, quiz rallies, information panels that let you learn about the creatures that are the motif of the biscuits in a fun way, and photo spots.
movie
©G ©DM
The movie 'Tabekko Dobutsu: THE MOVIE'
is scheduled to be released.
The first animated film adaptation of Tabekko Dobutsu, Tabekko Dobutsu: The Movie, will be released in May 2025. It is a thrilling adventure, soothed by the "slightly strong" characters drawn by Japan's best staff.
Overview of the film Tabekko Dobutsu:
The Movie Release date: Nationwide release on Thursday, May 1, 2025
Distribution: TBS, KLOCKWORX Animation production: MARZA ANIMATION PLANET
Planning and production: Sudo Kotaro (TBS Television)
Screenplay: Ikeda Tetsuhiro
Director: Takekiyo Jin (Montblanc Pictures)
Game Apps & Kids Unit
Tabekko Dobutsu Time
In March 2024, Ginbis released its first official puzzle game, "Tabekko Dobutsu Time." It achieved 400,000 pre-registrations and exceeded 600,000 downloads at the end of July. The game is simple to play, just trace and connect, and you can challenge yourself to solve puzzles with cute animals, each with different skills. By playing the puzzles, you can collect furniture and enjoy making your own animal house. (Planning, development, and operation: Dynamic track / Planning and promotion: Prime number / Planning cooperation: Twin Planet)
-
Tabekko Doubutsu Time Main Visual -
Puzzle Screen -
House Screen
Tabekko Kids
The kids' music unit "Tabekko Kids" was born, consisting of nine elementary school students who love singing and dancing, as a project to embody Ginbis's corporate philosophy of "Dreams in sweets!" and to please, heal, and cheer people up. We released our debut single "Tsubudo Kobbeta" on September 24, 2024. This song is the original theme song for "Tabekko Dobutsu Time" and we hope that it will be loved by people of all generations, just like "Tabekko Dobutsu", and that it will be familiar in various scenes such as school events and other events.
-
""Tsubuudo Kobbeta"" Jacket Photo -
Tabekko Kids & Tabekko Doubutsu Group Photo
POP UP SHOP
In 2024, the total number of stores held surpassed 250!
Limited-time POP UP SHOP to be held all over Japan from December 2020. For the 45th anniversary of "Tabekko Dobutsu" in 2023, the "Big Ion-kun Balloon" and "Rainbow Arch Balloon" will be introduced, and it will be upgraded to "Tabekko Animal Land by VILLAGE VANGUARD" and will tour 71 locations in prefectures.
-
Tabekko Doubutsu LAND by VILLAGE VANGUARD -
Tabekko Dobutsu POP UP SHOP
Tabekko Doubutsu Festival
"Tabekko Animal Festival -by VILLAGE VANGUARD-" will be held, where you can enjoy the festival with your Tabekko Animal friends. In the venue that imitates a festival, not only can you purchase sweets and goods, but you can also enjoy the festival atmosphere with a tower, various stalls, and new photo spots!
-
Tabekko Doubutsu Festival -
Giant Lion Tower -
Tabekko Doubutsu Yo-Yo Fishing
Corporate Collaboration
To share the strengths and world view of our brand with a larger audience, we collaborate with various companies to sell merchandise, host events, and run campaigns. Here, we are pleased to present some of our past collaboration achievements with partner companies.
- ・CCP Co.,Ltd
- ・BANDAI SPIRITS CO.,LTD.
- ・Lithon CO.,LTD.
- ・Village Vanguard Co., Ltd.
- ・Sun-Star Stationery Co., Ltd.
- ・EW ERA Japan GK.
Overseas Activities
Expanded to over 25 countries overseas
Ginbis is committed to developing products that are not only delicious but also take into consideration nutritional balance and health management. The following are functional foods that can help children supplement the nutrients (such as calcium) they tend to lack.
Overseas Factory
Ginbis Shantou Factory
- Company name
- Ginbis Four Seas Foods (Shantou) Co., Ltd.
- Location
- Shantou City, Guangdong Province, People's Republic of China
- Established
- 1998
This is the factory that produces Ginbis products for overseas markets.
Overseas marketing activities
Among Ginbis's management policy of "three I's" (International, Independent, and Instructive), the position of "International" is important. Japanese and Chinese products are shipped to over 25 countries around the world, where customers are satisfied with their delicious taste, high quality, and safety. In order to globalize the company, we are conducting sales and marketing activities around the world, raising Ginbis's name recognition and enhancing the brand image.
LA, USA
Chengdu Shanghai, China
Promotional campaigns in China
Supermarket Trade Show
The Supermarket Trade Show is one of Japan's largest retail industry exhibitions, held every year in February. Ginbis has been participating in this exhibition since 2010, showcasing new brands, products, and initiatives.
-
2025 Supermarket Trade Show -
2025 Supermarket Trade Show