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The secret of "ASPARAGUS BISCUITS" popularity.


"ASPARAGUS BISCUITS" at the time of release.

Hello!
GINBIS is all about "ASPARAGUS BISCUITS" are loved by many customers. Even 55 years after its release, it is still popular. "ASPARAGUS BISCUITS" is such a long-time best seller because we put a lot of unknown effort into it.
At the time of release of "ASPARAGUS BISCUITS," Japan was still under a period of turmoil after World War II. ASPARAGUS the vegetable was a luxury food which was rarely seen by the general public. We create "ASPARAGUS" in order to bring asparagus shaped tasty sweets to general households. The secret of "ASPARAGUS BISCUITS" is not only the appearance but also its rounded parts, which create the unique texture. However, it's very hard to bake evenly while keeping its shape well. At the beginning of the development, we made so many attempts; biscuits were sometimes burned and sometimes baked raw. Later, with much research and trial and error, the current "ASPARAGUS BISCUITS" was born.
Although "ASPARAGUS BISCUITS" is such a product, it has gradually changed its shape and has improved since its release. For example, if we bake with a new oven, the taste slightly changes even if we bake under the same conditions, such as using the same recipes and same temperature control. In order to handle these changes, we made "ASPARAGUS" a little slimmer than the original release. It's a result of our continuous efforts to make our customers enjoy crispy texture. The production manager at the factory gave approval and he said it is better than ever! If people who only knew the taste of the old product tried the current "ASPARAGUS," they might be surprised at how delicious it is!