Did the Monde Selection start with GINBIS?
Hello!
Do you know the Monde Selection? The Monde Selection, which started in Belgium in 1961, is an award to evaluate the quality of consumer products, such as foods. Depending on quality, they grant Grand Gold, Gold, Silver, and Bronze awards and many of the food products in Japan have won their awards.
GINBIS might be pioneer for Monde Selection became well-known in Japan.
It was 1975; GINBIS had developed a confidence in making tasty biscuits. The company asked if they could be judged by the Monde Selection in Belgium, which was still unknown in Japan. Biscuits are originally European sweets; we wondered if Japanese- made biscuits could be accepted in Europe, the home of biscuits. Despite our worries, we decided to submit our best product, "ASPARAGUS BISCUITS." After their evaluation, "ASPARAGUS" received a Gold Award! The fact that the delicious baked products that GINBIS had pursued for a long time had been recognized by the world made us very excited! "ASPARAGUS" was already a big hit in Japan. This news led the Monde Selection to become widely well-known among food makers in Japan.
It's interesting to know that due to GINBIS' ASPARAGUS, you can easily find the Monde Selection awarded products in Japan now.